Multi-Business Indian Conglomerate
Behavioral Competency Rollout Initiative
Problem Statement
Diversified corporate group with global reach aimed to refresh and standardise its Behavioral Competency Framework across business units. The challenge was to drive awareness and engagement among employees.
Solution
Campaign Identity
Created a suite of competency icons, refreshed branding language that translated behavioral traits into actionable ideas.
User Experience Design
Designed communication collateral including handbooks, roadshow standees, danglers, tabletops and email campaigns.
Experience-Driven Rollout
Crafted the narrative and visuals for Change Champion training, reflective mailers and dialogues. Designed microsite assets for easy reference and continued learning.
Impact
Headsup Corporation enhanced the competency programme by designing impactful collaterals through our Design Advisory Services. This strategic UI/UX approach fostered familiarity, internalisation and long-term adoption of the new competency language across all levels, resulting in a 35% increase in employee engagement with the framework.
Connect With Us
Delhi (Head Office)
2nd Floor, A-4, Shri Aurobindo Marg, Sarvodaya Enclave,
South Delhi, Delhi-110017
Working Days/Hours: Mon - Fri / 9:30 AM - 6:30 PM